Avvo helps to connect people with the right lawyer for their circumstances, providing content, background, and profiles for 97% of all practicing attorneys in the United States. The company’s tools and services include a Q&A forum, attorney directory, and affordable, professional, on-demand legal services. Founded in 2006, Avvo has more than 350 employees, and is headquartered in Seattle, Washington

“Informatica helps us remain ahead of the curve, giving us the tools we need to help attorneys stay on top of their game.”

Sarbendu Mandal, Manager, Big Data Engineering, Avvo


Business Need

Accelerate data processing time for accurate Salesforce records

Enable automated, self-service options for business users

Populate data directly into Salesforce to accelerate sales and marketing activities



Deliver real-time ad performance and web services data to sales and marketing teams for immediate follow up

Seize opportunities to offer enhanced marketing services to existing lawyer clients and prospects

Establish a scalable, high-performance platform to support corporate growth


Solutions & Results

Informatica enables Avvo to deliver data rapidly and empower business users to self-serve, resulting in significant revenue-generating productivity gains

Updated data delivered on an hourly, versus daily, basis to Salesforce

Reduced data extraction time from 4 hours to 20 minutes for the most up-to-date information

Improved productivity for business users and developers


Products & Services

Big Data

Ingest, prepare, catalog, master, govern, and protect your big data to deliver successful data lakes to make business decisions based on new, accurate, and consistent insights.

Success Stories

Telkomsel Selular

Informatica and Telkomsel - Data Powers Collaboration & Innovation


With Informatica Big Data Management, Verizon serves its customers with a consistent experience across all channels to reduce customer churn, improve marketing effectiveness, and increase personalization.

Western Union

Western Union built a data platform based on Hadoop and Informatica Big Data Edition