RENT A CAR
RENT A CAR is a key player in car rental and utility rental operating in France, offering a wide choice of vehicles distributed across a network of nearly 500 car rental agencies and relay points.
“Informatica MDM gives us a 360-degree view of each customer’s journey and helps turn our knowledge of customers into a competitive advantage.”
— Damien Tampé, CTO, RENT A CAR
Business Need
Integrate with legacy ERP and e-commerce platforms
Avoid duplicate data and “spaghetti architecture”
Customize Informatica MDM without using external integrators
Challenges
Build digital trust with customers while offering new app-driven, self-service options for vehicle rentals
Support digital transformation and new business initiatives around mobility and dynamic rental pricing
Prepare for upcoming industry disruptions such as connected cars and vehicle analytics
Solutions & Results
Engage Informatica Professional Services to deploy Informatica Master Data Management
Use Informatica MDM to unlock the value of customer data with a 360-degree view of customer relationships
Lay the foundation to meet future business requirements with a single view of data
Products & Services
Multidomain MDM
The true end-to-end MDM solution tackles complex issues head-on with complete and accurate views of complex business-critical master data and relationships
Informatica Professional Services
Provides a full range of professional services based on Informatica’s proven implementation methodology
Success Stories
Thrifty Car Rental
Leading US car rental firm provides real-time access to customer, sales and marketing data; increases marketing campaign effectiveness.
Nissan Europe
Nissan Europe improves customer marketing with 360 degree view of customer engagement.
AutoTrader.com
Leading automotive marketplace uses multidomain Informatica MDM to grow advertising revenues, improve data governance and reduce cost of partner relationships.
