Bradley Corporation

For more than 95 years, Bradley Corporation has designed and manufactured advanced commercial washrooms and comprehensive solutions for emergency safety and industrial applications, including hand washing and drying fixtures, accessories, partitions, and solid plastic lockers systems, as well as emergency safety fixtures and electric tankless water heaters. Headquartered in Menomonee Falls, Wisconsin, and living by the cornerstones of Family, Innovation, Quality, and Customer Service, Bradley serves commercial, institutional, and industrial building markets worldwide.

“Since we began using Informatica MDM – Product 360, the appreciation from our customer base has been growing along with our sales.”

Connie Beuche

Portfolio Manager - Front End Technology, Bradley Corporation

Business Need

Unify product information management beyond what ERP system could provide
Scale product information system well beyond 200,000 SKUs

Manage large amounts of product images and other media assets for B2B e-commerce

Goals

Improve customer experiences and increase B2B e-commerce site visits and sales with better product information
Make it easy for large distributor partners to sell Bradley products while complying with new regulations that require transparency into product data

Make all 200,000 product SKUs available online through a single source of truth for product information that is always up to date

Solutions & Results

Organize products, features, and attributes with Informatica MDM – Product 360 so the data can be used to upsell and cross-sell products
Publish trusted, detailed product data, including product images, safety warnings, and compliance data to distributor customers and end users
Drives a 20x increase in online product availability in just over a year, making all 200,000 SKUs available in Bradley’s e-commerce catalog

Integrate with new Epicor ERP system to enhance product descriptions and enable automated nightly updates of Magento e-commerce site
Helps Bradley accelerate digital transformation and meet new expectations for B2B shopping and support experiences, increasing site visits
Encourages large distributors to do business with Bradley by helping them provide rich product information to shoppers while reducing compliance risk

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