Camping World

Since 1966, Camping World has offered specialized products and accessories, expert advice, and professional service to recreational vehicle owners and campers. With more than 168 Camping World and Gander RV & Outdoor SuperCenters nationwide and thousands of quality products for RVs, camping, towing, and outdoor living, Camping World is a one-stop-shop for everything camping related.

“Informatica Customer 360 helps us fulfill our customer experience vision, improve marketing precision, and increase overall customer satisfaction.”

Terry Britt

Manager Enterprise Data Team, Camping World

Goals

Deliver seamless, holistic customer experiences by creating a single view of each customer across three major lines of business (LOBs) and several secondary ones
Keep customer data quality high to support new data-driven business initiatives

Empower sales, marketing, and service teams with timely and accurate customer information and assign sales leads faster

Solutions & Results

Use Informatica Customer 360 to deduplicate 29 million customer records and create a single golden record for each customer
Use Informatica to add search capabilities and build a strong hierarchy of customer identifiers
Helps sales, marketing and service teams be more effective when communicating with customers

Integrate Oracle EBS, Salesforce and other source systems with MDM to automatically update customer information in real time
Improves customer experiences and customer satisfaction (CSAT) scores by capturing all customer interactions in real time to provide all LOBs a complete perspective on all customers
Enables future business initiatives such as personalized marketing and customer consent management for compliance

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