The Travel Corporation
The Travel Corporation is a travel and leisure group operating in more than 60 countries with 35 offices and more than 10,000 staff around the world, serving over 1.5 million customers annually. The group includes 30 award-winning brands, which comprise independently managed tour operations, hotels and river cruise ships. Some of these established businesses have been in operation for over 40 years
“Gaining a 360-degree view of the customer is critical to our business model that emphasizes high-touch, highly tailored services. By adding Informatica’s Cloud MDM to Salesforce we were able to see all interactions with our customers no matter how they choose to communicate with us, regardless of whether it’s by mobile, social, phone or the website."
— Jon Pickles, Global Director, 360 Engagement
Business Need
Gain a single, consistent view of global customer purchase patterns for sales and marketing.
Improve reporting for household purchases and customer demographics.
Leverage multiple-source data for greater customer insights and more customized and tailored service offerings.
Challenges
Original CRM system was too manual and change resistant.
CRM system maintenance required a team of eight developers, with service delivery to the business taking weeks and months.
Needed to integrate more than 50 other systems with Salesforce, including an Oracle data warehouse, multiple flat files from e-commerce sites and booking data from numerous reservation systems
Had to cleanse and rationalize the multiple versions of the truth in order to create a trusted CRM environment.
Data management solution needed be cloud-based and flexible enough to accommodate 500 plus users, and all of their different views.
Existing hierarchies within Salesforce were not sufficient to create multiple customer views.
Solutions & Results
Reduced from 36 hours to 60 minutes the time it takes to import daily data.
Automated many of manual processes and reduced the time and resources needed to administer Salesforce instance.
Helped eliminate duplicates in the database both at implementation and on an on-going basis with a duplicate prevention layer in the Contact and Account creation process.
TTC was able to go live within a few months of purchase.
Rolled up YoY reporting by using Cloud MDM to summarize and store multi-dimensional data.
Shaved days off setup by uploading complex territories, sales manager and account ownership rules for the more than 500 users.
Products & Services
Informatica Cloud
A family of cloud data integration solutions specifically designed to help SaaS application and platform customers integrate cloud-based data with the data residing in on-premise databases and systems or between cloud applications.
The Travel Corporation achieves a single customer view
Providing high touch, highly tailored services is critical to the business of this travel and leisure group. See how The Travel Corporation leveraged multiple data sources to create a 360 degree view of customers across their global network.
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