Zoro Tools Europe GmbH, based in Düsseldorf, is Germany’s leading online specialty retailer for tools and industrial equipment. It is a subsidiary of W.W. Grainger, one of the world’s largest industrial supply companies.
“Informatica MDM – Product 360 helps us increase our sales, now we can provide the products and information our customers need.”
Dimitri Unruh
Business Need
- Enable web shop growth to more than 1 million product SKUs
- Enable a five-person product management team to be more efficient while improving data quality
- Capture product safety information and warnings accurately for all the products to reduce legal risk exposure
- Improve the way products appear online, accommodating up to 50 attributes per product
- Deploy new PIM system in 6 weeks to avoid revenue loss
Challenges
- Increase sales and return visits by offering more products online with more accurate and complete product data
- Onboard new suppliers and their product catalogs faster and eliminate duplicate product entries
- Giving customers exceptional buying experiences to compete in today’s cutthroat environment for B2B e-commerce
Solutions & Results
- Reduced time to onboard new suppliers from months to hours
- Improves product data quality, reduces risk, and cuts product data management time by 80%
- Gained a more accurate count of unique products by removing 44% of products that were duplicates entries
- A single user can now onboard multiple suppliers and thousands of products in a single day
Products & Services
Informatica MDM – Product 360
Informatica MDM - Product 360 enables business users to more efficiently acquire, author, and publish product information. The master data fueled app delivers rich product information that closes the sale no matter which channel your customers use.
Informatica Data Quality
Transforms the way your business works by instilling trust in data at all times.
