Bayerische Motoren Werke (BMW) Group is a German multinational producer of automobiles and motorcycles founded in 1945. Its brands include BMW, MINI, and Rolls-Royce. In 2015, BMW was the world's twelfth largest producer of motor vehicles, with 2,279,503 produced.
Business Need
- Deliver consistent communication across global communication channels
- Enrich the online shopping experience with up-to-date, complete product information
- Underpin product and technology announcements with the availability of critical business data
Challenges
- Informatica’s solution to empower master data-fueled product information management to deliver engaging omnichannel experiences
- Enable business users to more efficiently acquire, author, and publish product information
- Manage complex product content and provide a next-generation customer experience
Solutions & Results
- Informatica MDM – Product 360 provides a trusted view of product information
- MDM – Product 360 helps streamline the delivery of timely product information worldwide
- MDM – Product 360 helps to consolidate information silos to create a unified platform for global product data
Products & Services
Data Quality
Deliver high-quality clean and trusted data with enterprise-class data quality and governance that scales, regardless of size and format of data; platform; or technology.
Master Data Management – Product 360
Deliver rich product information that closes the sale no matter which channel your customers use.
Success Stories
Winsupply
Winsupply
Puma
Puma
Unilever
Unilever
