BMW
Bayerische Motoren Werke (BMW) Group is a German multinational producer of automobiles and motorcycles founded in 1945. Its brands include BMW, MINI, and Rolls-Royce. In 2015, BMW was the world's twelfth largest producer of motor vehicles, with 2,279,503 produced.
Business Need
Deliver consistent communication across global communication channels
Underpin product and technology announcements with the availability of critical business data
Enrich the online shopping experience with up-to-date, complete product information
Challenges
Informatica’s solution to empower master data-fueled product information management to deliver engaging omnichannel experiences
Manage complex product content and provide a next-generation customer experience
Enable business users to more efficiently acquire, author, and publish product information
Solutions & Results
Informatica MDM – Product 360 provides a trusted view of product information
MDM – Product 360 helps to consolidate information silos to create a unified platform for global product data
MDM – Product 360 helps streamline the delivery of timely product information worldwide
Products & Services
Data Quality
Deliver high-quality clean and trusted data with enterprise-class data quality and governance that scales, regardless of size and format of data; platform; or technology.
Master Data Management – Product 360
Deliver rich product information that closes the sale no matter which channel your customers use.
Success Stories
Unilever
Unilever provides rich, online product content to drive customer preference and increase purchase decisions.
