Discount Tire

Discount Tire is the world’s largest independent tire and wheel retailer, with more than 900 stores in 28 states. The company is owned by The Reinalt-Thomas Corporation, and is headquartered in Scottsdale, Arizona.

“Informatica gives us data we can trust. The technology is a core part of the Discount Tire application ecosystem.”

John Racer

Data Architect, Discount Tire
Business Need
  • Drive profitable multichannel tire retailing through a complete understanding of tire customers’ needs, preferences and behavior.
  • Create a single, 360-degree view of the company.
  • Combat competitive threat from online tire dealers.
  • Lower business risk.
  • Integrate new SAP for Retail system with data from the rest of the enterprise, replacing a variety of in-house built and third party applications that support core financials, accounting and supply chain functions.
  • Add a large number of workflows to populate the EDW and validate the volumes of critical data flowing through the environment.
  • Cleanse and transform legacy master data for migration to SAP, including a reduction in customer duplicates.
Solutions & Results
  • Ensured the data migrated to the new SAP system was reliable, authoritative and trusted.
  • Saved hundreds of development hours, owing to the reusability of preexisting development.
  • Accelerated time to value from SAP for Retail platform.
  • Reduced data testing and validation time and resources.

Products & Services

Informatica PowerCenter

Accesses, integrates, and delivers any and all data quickly and cost-effectively, without hand coding.

Data Quality

Transforms the way your business works by instilling trust in data at all times.

Informatica PowerExchange

Accesses mission-critical data and delivers it throughout the enterprise wherever it’s needed, on any schedule.

Informatica PowerCenter Data Validation Option

Provides complete and effective data validation and testing—without having to write complicated, error-prone SQL statements or use Excel spreadsheets.

Informatica AddressDoctor

Parses, cleanses, verifies & standardizes global address data and appends country codes for global address validation

Informatica Professional Services

Provides a full range of professional services based on Informatica’s proven implementation methodology.

Informatica Address Verification

Parses, cleanses, verifies & standardizes global address data and appends country codes for global address validation.

Success Stories

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