Frost Bank

Frost Bank provides a wide range of banking, investment and insurance services to businesses and individuals in the State of Texas. Founded in 1868, the organization is the banking subsidiary of Cullen/Frost Bankers, Inc., a financial holding company with assets of $17.6 billion.

“The Informatica Platform provides data integration for business intelligence and customer knowledge to segment customer audiences, tailor business streams and deliver the greatest value to customers for the least cost.”

Uday Shetgeri

Executive Vice President, Application Development and Maintenance, Frost Bank

Business Need

Build high-value, long-term customer relationships spanning multiple lines of business.

Break down the traditional business silos that house multiple versions of customer information, so that information can be shared across the enterprise.

Challenges

Integrate customer, financial product and other data from more than 60 different sources, business applications, Salesforce CRM and operational data stores.
Ensure data was clean, reliable and trusted.

Ensure high quality data—free of errors, omissions and duplicates all data integration efforts into a single, complete platform.
Eliminate traditional silos of information.

Solutions & Results

Informatica provided the business intelligence and customer knowledge to segment customer audiences, tailor business streams and deliver the greatest value to customers for the least cost
Reduced average project integration time by two-thirds.

Enabled brokerage team to scrutinize customer information used by the loan, insurance, or deposit account teams with a view to cross-selling and up-selling complementary services.
Introduced “householding” techniques to identify members of common households or corporations.