This Digital Media Company is a leading online marketing and consumer acquisition platform. Its websites are fueled by a digital marketing platform which operates across a variety of financial and education markets, working with more than 1,000 unique partners.
“Informatica Intelligent Cloud Services helps us leverage our data for AI and machine learning so we can better understand our customers and their journey. We can provide them the right experiences and make sure we are making the right marketing decisions along the way.”
Business Intelligence Director
Business Need
- Re-use data transformations and logic already created in Informatica PowerCenter
- Perform both batch and real-time integrations of customer data
- Simplify integration with Snowflake cloud data warehouse
Challenges
- Adopt a cloud strategy to scale big data analytics, improve performance for end users, and break free from the constraints of on-premises systems
- Provide real-time data for artificial intelligence (AI) and machine learning (ML) models to better understand customers and provide better experiences
- Enhance predictive modeling and algorithms for automated decision-making to improve matching customers with services and determine the value of ad impressions
Solutions & Results
- Shift to Informatica Intelligent Cloud Services iPaaS to support new big data analytics strategy
- Use Informatica Intelligent Cloud Services to provide users with comprehensive views of data and insights
- Improves scalability for cloud data warehousing, enabling the use of more sophisticated algorithms for more accurate matches and advertising insights
- Move to Snowflake cloud data warehouse and use the Informatica Cloud Connector for Snowflake for native, high-volume data connections
- Cuts data integration and processing times in half, saving employee time while improving performance for end users by 2x during peak hours
- Feeds AI and ML models with trusted, real-time data from websites to continually evaluate and optimize user experiences
Products & Services
Informatica Intelligent Cloud Services
Informatica Intelligent Cloud Services is a next generation iPaaS, which is made up of a growing number of data management products. The productivity of the environment is accelerated by a common user experience across all products, the AI/ML-driven intelligence of the CLAIRE™ engine, and a microservices architecture.
Informatica Cloud Data Integration
Codeless, optimized integration to hundreds of applications and data sources across on-premises and cloud.
