This Informatica customer is a global leader in the car rental industry.
“We found that Informatica Multidomain MDM was the only solution that could meet the complexity and demands of our data-driven transformation.”
Goals
- Drive global, data-driven digital transformation to grow revenue by streamlining vehicle reservations, rentals, sales, and fleet management
- Improve data quality and governance and leverage data as an asset to improve forecasting models, and reduce costs
- Offer convenient and positive rental experiences to more than 100 million consumers and business customers around the world
Solutions & Results
- Create a global single source of truth about customers, locations of vehicles, and financials with Informatica Master Data Management
- Use embedded data integration and data quality to quickly acquire data, make any required corrections, and apply governance processes
- Improves B2B and B2C customer satisfaction, helping the business retain customers, grow loyalty and market share in a highly competitive industry
- Provide a single view of customers and their interactions across brands, with the ability to identify consumer household and business subsidiary information
- Enabled eight figures of revenue growth with a single source of information for customers, financials, and vehicle data
- Empowers the business to use high-quality, governed data to offer new services, reduce risk, and lower operating costs
