This Multinational Automotive Corporation was created to coordinate all of its various activities on a global scale. Its operations include automotive styling, engineering, consumer, and corporate financing, sales and marketing, distribution, and manufacturing.
“Informatica is helping us take our digital transformation to the next level, advancing our capabilities for data quality, governance, and stewardship. It’s a massive leap forward.”
Regional Data Officer
Business Need
- Use AI and machine learning to classify datasets to maximize customer buying experiences
- Integrate with Tableau for visualizations to optimize interactions with dealerships
- Track end-to-end data lineage to help improve product and service quality
Challenges
- Improve data governance and stewardship to give business users access to trusted customer and vehicle data and fuel key initiatives
- Empower business users to take on self-service analytics roles to kick start new projects faster and reduce costs
- Treat data as a high-value asset to enhance customer and dealer experiences and improve product and service quality
Solutions & Results
- Implement an enterprise data governance framework and develop a collaborative business glossary using Informatica Axon Data Governance
- Leverage data governance, catalog, and visualization to launch project Data Alchemy for self-service discovery of high-quality, certified data
- Improves customer experiences, dealer interactions, and long-term vehicle quality by presenting a complete picture of visual analytics
- Use Informatica Enterprise Data Catalog with Tableau to discover and understand data in context based on lineage and intelligent metadata
- Enables employees to use governed data to capitalize on new market opportunities in electronic vehicles, autonomous driving, and ride sharing
- Fosters better collaboration among business users and IT, accelerating time to market and reducing costs for new projects
Products & Services
Axon Data Governance
Power collaboration, enable regulatory compliance and deliver trusted data to fuel all of your business initiatives.
Informatica Enterprise Data Catalog
Discover and inventory data assets across your organization.
Data Quality
Deliver high-quality clean and trusted data with enterprise-class data quality and governance that scales, regardless of size and format of data; platform; or technology.
Data Integration Hub
Orchestrate your data integration across big data, the cloud, and existing systems with Data Integration Hub installed on premises or in leading cloud hosting environments. Reap greater productivity and self-service for distributed teams.
Informatica PowerCenter
Accesses, integrates, and delivers any and all data quickly and cost-effectively, without hand coding.
