“Informatica MDM makes it very easy to match and merge different sources of information to get a single view of the customer, allowing us to personalize messages and send them to the right channel.”
Business Needs
- Implement a modular, end-to-end MDM solution that includes embedded data quality
- Partner with a knowledgeable services organization to optimize deployment
- Integrate with cloud and on-premises applications for bi-directional MDM
Challenges
- Transform from a policy-centric insurance company into a digitally-driven, customer-centric organization spanning multiple lines of business
- Standardize customer names and mailing addresses dispersed throughout the organization to improve service and minimize duplicate or misdirected communications
- Refresh IT solution portfolio to adapt to an evolving insurance market and enable different teams to work more collaboratively
Solutions & Results
- Deploy Informatica Multidomain MDM to master customer data across the organization
- Use Informatica Data Quality to enforce automated rules to correct common data quality issues in customer name and address fields
- Integrate Salesforce CRM and Salesforce Marketing Cloud to present business users with a complete, real-time view of each customer
Products & Services
