Comcast Cable accounts for nearly two thirds of the overall revenue of Comcast Corporate, delivering voice, data and video to over 27 million residential and business customers across 39 American states. Processing the massive amounts of streaming data from customer devices is vital to understanding consumer preferences and providing actionable insight. Managing data ingestion, data quality and performance has been a challenge. Comcast’s Big Data initiative has grown from a small Hadoop cluster to over 10 petabytes and over 430 nodes in less than two years. Comcast standardized on Informatica Big Data Management to maximize reuse of development and resources. With improves customer usage data, Comcast now has the ability to better understand how customers are using its many products which provides the ability to proactively address customer experience issues in a timely fashion.
