With more than a trillion dollars in assets under management, this Global Asset Management Company is focused on delivering investment excellence and retirement services for institutional and individual investors.
“Informatica Intelligent Cloud Services lets us quickly provision the data that our sales and marketing organization needs to make quick decisions based on business strategy.”
Business Need
- Quickly and easily develop data integration mapping
- Bring in third-party data for deeper discoveries
- Follow a cloud-first strategy for scalability and cost efficiency
Challenges
- Help fast-growing global distribution organization on their analytics journey to enable more informed sales and marketing decisions
- Build a flexible, reusable foundation for future data science and analytics initiatives
- Accelerate cloud migration and IT modernization efforts with fast time to value for cloud data warehousing
Solutions & Results
- Use Informatica Intelligent Cloud Services integration Platform as a Service (iPaaS) to bring customer and financial data from Salesforce and other systems into a cloud data lake
- Leverage third-party datasets for competitive intelligence, using Informatica Cloud Data Integration and prebuilt connectors to integrate data from any source
- Provides faster time to value for cloud data warehousing with native support for Snowflake on AWS
- Integrate curated data from the data lake into Snowflake using the Informatica Snowflake Data Warehouse Connector for AWS
- Delivers quicker and deeper sales and marketing insights, identifying sales patterns to target future prospects and optimize territories
- Helps to position the company for advanced data science projects, such as attribution and propensity modeling, next-best-action, and closed-loop marketing
Products & Services
Informatica Intelligent Cloud Services
Informatica Intelligent Cloud Services is a next generation iPaaS, which is made up of a growing number of data management products. The productivity of the environment is accelerated by a common user experience across all products, the AI/ML-driven intelligence of the CLAIRE™ engine, and a microservices architecture.
Cloud Data Integration
Codeless, optimized integration to hundreds of applications and data sources across on-premises and cloud.
