“By choosing Informatica for enterprise data management, we’re in a great position to make sure that people have experiences that will keep them lifelong Cubs fans.”
- Engage fans with richer, more entertaining experiences.
- Direct more revenue into maintaining a winning team.
- Maximize marketing opportunities at ballpark and other adjacent properties.
- Integrate data from 24 sources, including on-premises and cloud applications.
- Keep data quality high for accurate, targeted marketing.
- Leverage Wi-Fi, social media, ticketing, and CRM data for advanced analytics.
Solutions & Results
- Manage large data streams from online ticketing to game-day experiences with Informatica Big Data Management.
- Use Informatica Data Quality to cleanse and improve third-party data with Informatica PowerCenter for data integration.
- Deliver fan experiences more effectively, strengthening brand loyalty.
- Use Informatica Cloud Data Integration to integrate data from cloud applications, including Salesforce.
- Opening up new lines of revenue with a single view of every fan.
- Making faster, more profitable decisions about ticket and product pricing.
Products & Services
Ingest, prepare, catalog, master, govern, and protect your big data to deliver successful data lakes to make business decisions based on new, accurate, and consistent insights.
Intelligent Cloud Services
A next-generation iPaaS, re-imagined for new hybrid data management challenges with a microservices architecture.
Deliver high-quality clean and trusted data with enterprise-class data quality and governance that scales, regardless of size and format of data; platform; or technology.