Wasco

Wasco is one of the leading wholesaler suppliers of central heating, spare parts and plumbing products and services in the Netherlands.

“Product information management gives us an end-to-end, transparent process across the length of the product information supply chain”

Jos Rust

Manager Datamanagement

Business Need

Adapt to customers’ changing shopping behaviors from in-store/catalog purchases to online channel

Make it easier for customers to find the right product data and compare one product or assortment against another

Challenges

Create unified product information repository

Manage SKU growth and supplier onboarding more efficiently

Solutions & Results

Deploy Informatica MDM – Product 360 to transform how product information is acquired, managed and published across all channels
Grow revenues through higher conversion rates and margins; increasing number of customers
Reduce time to market for new SKUs.
Provide audit trails for transparency, role-based views of the data and business process management through Informatica Data Quality

Ensure the right product information is accessible to the right customers exactly when they need it
Increase brand loyalty
Streamline supplier management

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Products & Services

Informatica MDM – Product 360

Informatica MDM - Product 360 enables business users to more efficiently acquire, author, and publish product information. The master data fueled app delivers rich product information that closes the sale no matter which channel your customers use.

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