Emerald Expositions

Emerald Expositions, the largest operator of business-to-business trade shows in the United States, operates shows in all of the industries mentioned above, as well as many others.

“Our mandate is to deliver the right tradeshow marketing options to clients, which means the business always wants faster turnaround times and more accurate data.”

Michael Vo

Director, Emerald Expositions

Business Need

Provide a seamless user experience by connecting fragmented processes
Create a foundation for predictive analytics

Deliver integrations faster and with more accurate data

Challenges

Reduce manual workflows and enhance efficiency for business units
Standardize reporting across 50+ trade shows while saving time for IT

Eliminate manual processes and improve business analytics for sales and marketing staff

Solutions & Results

Bring in data from various sources using Informatica Intelligent Cloud Services
Enables predictive analytics while eliminating the need for customized SQL commands
Improved accuracy for operational reporting and business analytics