Data Quality ROI Calculator

Maximize your return on data by improving data quality.

The Cost of Bad Contact Data

Build a business case for improving customer experience

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High-quality enterprise data is a crucial foundation for running successful marketing campaigns and engaging customers. With improved data quality you can create data that is trusted, accurate, and relevant to fuel all your initiatives.

Use the Informatica Data Quality ROI Calculator to see how data quality affects your marketing performance. Answer the four simple questions below to assess the impact of poor data quality across your enterprise. The interactive scorecard shows the cost of poor data quality in the box on the right. Complete the questions to see metrics that you can share with your business leaders on opportunities to improve enterprise data quality.