Kelley Blue Book is the standard of car valuation referenced by sellers and buyers. Each week the company provides the most market-reflective values in the industry on its top-rated website www.kbb.com, including its Blue Book® Trade-In and Suggested Retail Values, and Fair Purchase Price.

Challenges

  • Put data at the heart of every business process and decision
  • Provide improved and enhanced user experience on our Kelley Blue Book website for researching and purchasing vehicles
  • Improve the value proposition with our partners, including vehicle manufacturers, dealers and financial institutions
The Informatica Platform will enable Kelley Blue Book to complete its data integration initiatives more efficiently, reduce the time to market for new features for Kelley Blue Book products and services, get more data processed to be analyzed, and enable Kelley Blue Book to make business decisions more quickly.
— Karen Simmons
Senior Director of the Enterprise Data Warehouse
Kelley Blue Book
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Results

  • Improved efficiency in design, development and implementations of data initiatives
  • Leveraged the development resources across the enterprise
  • Reduction in training of development resources
  • Increased scalability for processing of large data volumes with complex business rules

Technologies Used