One of Australia’s largest telecommunications companies, this organization offers market-leading technologies including mobile, telephony, broadband, satellite, and subscription television.
“With Informatica, we have a clear strategy and direction to add value and to engage more closely with our customers.”
Goals
- Deliver on customer expectations for personalized, omnichannel service interactions across websites, phone, email, mobile, and chat
- Enable the business to quickly identify trends, patterns, and events
- Adapt and stay competitive as market forces transform the Australian telecommunications industry
Solutions & Results
- Informatica MDM master’s customer data to engage with customers consistently across all channels
- Informatica Data Engineering Integration helps build an enterprise data lake
- Boosted revenue streams and Net Promoter Scores (NPS) by offering new and exciting products and services
- Informatica PowerCenter allows better understanding of what customers want and need through richer data analytics
- Enhanced customer experiences and helped build loyalty with personalized service regardless of channel
- Supported big data initiatives as users find, manage and create data that is usable in a data lake
Products & Services
Informatica PowerCenter
Support the entire data integration lifecycle, from jumpstarting the first project to ensuring successful mission-critical enterprise deployments.
Informatica Data Engineering Integration
Achieve fast, flexible, and repeatable data integration and ingestion at scale.
