PUMA SE is a sports company that designs and manufactures athletic and casual footwear, apparel, and accessories, headquartered in Herzogenaurach, Germany. For over 65 years, PUMA has established a history of designing products for the fastest athletes on the planet.
“Thanks to high quality and rich product information, improved workflows, and data management processes with Informatica MDM – Product 360, PUMA benefits from significant complexity reduction and progress in its digital transformation success.”
Team Head Content Management, Global E-Commerce, PUMA
Provide a single, trusted view of product information for global e-commerce
Unify customer experiences across all regions, channels, and touch-points
Centralize product data stored in multiple siloed systems
Maintain consistent product data quality and embed data governance
Solutions & Results
Informatica MDM – Product 360 allows PUMA to deliver rich and consistent product information globally, enabling the company to achieve its vision for product information management
Supported up to 20% higher customer conversion rates
Helped increase sales by 10% in 9 months with greater agility and faster time to market
Nos clients sont notre priorité numéro un — qu'il s'agisse des produits, des services ou de l'assistance que nous leur proposons. C'est la raison pour laquelle nous avons obtenu la note maximale en matière de fidélisation client pendant 12 années consécutives.