Founded in 1913 in Zürich, Switzerland, Elektro-Material is the market leader in business-to-business (B2B) Swiss electrical wholesale, offering smart home technology, lighting products, household appliances, tools and safety equipment, solar panels, and e-mobility solutions for electric vehicles.

“We’ve doubled our sales through digital channels in the past two years, and Informatica MDM - Product 360 played a big role in driving that achievement. We can be certain customers have all the information they need to make a confident purchase.”

Frank Schmäh

Head of Product Data Center, Elektro-Material
Business Need
  • Feed legacy ERP system with high-quality product data
  • Use a web client to make data available to more stakeholders
  • Import structured data in BMEcat format
  • Offer customers rich product information through any channel, thereby increasing sales and ability to compete with improved B2C shopping experiences
  • Enable a five-person team to continue to manage product data for 300,000 SKUs without outside assistance or additional headcount
  • Improve time to market by onboarding suppliers and products faster and with less manual effort
Solutions & Results
  • Doubled digital channel sales volume in just two years by providing customers with complete and accurate sets of product attributes and images
  • Positions product data team to handle an 8x increase in product data within the next year
  • Enables 4x faster launches of new products and onboarding of entire product catalogs from 900 suppliers in hours versus months
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Products & Services

MDM - Product 360

Product 360 offers a powerful PIM solution that enables business users to more efficiently acquire, author, and publish product information, anywhere.
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Data Quality

Fuel all of your most important business initiatives with high-quality, trusted, and governed data.
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Success Stories

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