Natura is a Brazilian manufacturer and marketer of beauty products, household, and personal care, skin care, solar filters, cosmetics, perfume and hair care products. The company sells products through representatives in many countries across the world. Natura created a business model that allows consultants to work in an online environment.

“We chose MDM from Informatica Corporation because we needed a strong solution that could support the digital transformation that Natura is going through”

— Agenor Leão, CIO, Natura


Business Need

Expand business to create an online consultant & franchisee model to reach more consumers.

Provide a robust technology solution to allow consultants and consumers to connect, chat, shop and fulfill orders via the Internet and on mobile devices.



Integrate and map the data of nine million consultants and consumers into a unified registration platform.

Provide a digital base for consultants to engage with their customers, build relationships through digital marketing.

Half of the digital consultants are new to the network and were never traditional consultants.


Solutions & Results

Thousands of people access the portal daily and want to become a digital consultant.

The success of Rede Natura in Brazil has led to expansion into Chile and other new countries.


Products & Services

Informatica MDM

The true end-to-end MDM solution tackles complex issues head-on with complete and accurate views of complex business-critical master data and relationships.

Informatica PowerCenter Advanced Edition

Standardizes data integration at an enterprise level, across numerous projects and departments.

Informatica PowerCenter

Accesses, integrates, and delivers any and all data quickly and cost-effectively, without hand coding.

Success Stories


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