PUMA SE is a sports company that designs and manufactures athletic and casual footwear, apparel, and accessories, headquartered in Herzogenaurach, Germany. For over 65 years, PUMA has established a history of designing products for the fastest athletes on the planet.

“Thanks to high quality and rich product information, improved workflows, and data management processes with Informatica MDM – Product 360, PUMA benefits from significant complexity reduction and progress in its digital transformation success.”

— Heike Zenkel, Team Head Content Management, Global E-Commerce, PUMA


Business Need

Provide a single, trusted view of product information for global e-commerce

Unify customer experiences across all regions, channels, and touch-points



Centralize product data stored in multiple siloed systems

Maintain consistent product data quality and embed data governance


Solutions & Results

Informatica MDM – Product 360 allows PUMA to deliver rich and consistent product information globally, enabling the company to achieve its vision for product information management

Helped increase sales by 10% in 9 months with greater agility and faster time to market

Supported up to 20% higher customer conversion rates


Products & Services

Data Quality

Deliver high-quality clean and trusted data with enterprise-class data quality and governance that scales, regardless of size and format of data; platform; or technology.

Master Data Management - Product 360

Acquire, manage, and publish accurate product information to all channels.

Success Stories


Using Informatica MDM – Product 360 as an effective and centralized resource for customer intelligence and high quality product information.

Murdoch’s Ranch & Home Supply

Murdoch’s deploys Informatica MDM – Product 360 to aggregate data and unify strategies to create more engaging omnichannel shopping experiences


With Informatica MDM – Product 360, PartsSource lowered time needed to launch new products from two hours to two minutes