All about sports, Germany’s SportScheck is a highly successful multichannel equipment and clothing specialist that strives to deliver innovative concepts while providing customers with the best shopping experience possible. That’s a tall order that SportScheck can only carry out through modern systems landscapes and highly optimized processes. Each year, SportScheck’s website generates over 52 million hits, more than 1 million customers sign up for the company’s mail-order business, and 17 million plus customers visit its brick and mortar stores.
“Buying decisions are ultimately made online which is why SportScheck partnered with Informatica: to create a centralized location for all product information. The future lies in ecommerce, where providing both in-depth and broad information is the key to success.”
Alexander Pischetsrieder
- Improve customer service in all sales channels with perfect and centralized product data.
- Ensure customers have complete, correct and reliable to make more informed online purchases and minimize order returns.
- Provide customers the same pricing and promotions for all product information across all sales channels.
- Increase customer loyalty and respond quickly to market needs.
- Implement a true multichannel strategy to provide online customers the same service they receive in stores.
- Deliver innovative, interactive shopping options to personalize the online shopping experience.
- Reduce the number of returns and increase search-to-buy conversion rates by providing customers rich product information through high quality product images, video and supporting text.
- Centralized the location for all product information across all sales channels to deliver the right information to the right customer at the right time.
- Developed an agile system capable of interweaving different retail processes—automated product recommendations or instructions on how to return a product to a SportScheck branch—via centrally-managed attributes which help create a seamless customer experience.
- Provided a professional search engine along with product comparison capability that together, add value to SportScheck’s ecommerce business approach.
- Created a self-service portal that automatically assigns product data to the correct, corresponding image when images are uploaded directly to Informatica MDM – Product 360.
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