SportScheck
All about sports, Germany’s SportScheck is a highly successful multichannel equipment and clothing specialist that strives to deliver innovative concepts while providing customers with the best shopping experience possible. That’s a tall order that SportScheck can only carry out through modern systems landscapes and highly optimized processes. Each year, SportScheck’s website generates over 52 million hits, more than 1 million customers sign up for the company’s mail-order business, and 17 million plus customers visit its brick and mortar stores.
“Buying decisions are ultimately made online which is why SportScheck partnered with Informatica: to create a centralized location for all product information. The future lies in ecommerce, where providing both in-depth and broad information is the key to success.”
— Alexander Pischetsrieder, Head of Organization and InfoManagement
Business Need
Improve customer service in all sales channels with perfect and centralized product data.
Provide customers the same pricing and promotions for all product information across all sales channels.
Ensure customers have complete, correct and reliable to make more informed online purchases and minimize order returns.
Increase customer loyalty and respond quickly to market needs.
Challenges
Implement a true multichannel strategy to provide online customers the same service they receive in stores.
Reduce the number of returns and increase search-to-buy conversion rates by providing customers rich product information through high quality product images, video and supporting text.
Deliver innovative, interactive shopping options to personalize the online shopping experience.
Solutions & Results
Centralized the location for all product information across all sales channels to deliver the right information to the right customer at the right time.
Provided a professional search engine along with product comparison capability that together, add value to SportScheck’s ecommerce business approach.
Developed an agile system capable of interweaving different retail processes—automated product recommendations or instructions on how to return a product to a SportScheck branch—via centrally-managed attributes which help create a seamless customer experience.
Created a self-service portal that automatically assigns product data to the correct, corresponding image when images are uploaded directly to Informatica MDM – Product 360.
Products & Services
Informatica MDM – Product 360
Combines product information management with robust capabilities in data integration and governance. As a single repository of all product data for distribution in all sales channels, Informatica MDM – Product 360 provides a cohesive, centralized platform for all channel commerce.
Success Stories
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