University of Michigan Ross School of Business is a top-ranked business school, dedicated to building a better world through business.
“With Informatica Intelligent Cloud Services, we are able to provide a smoother and more personalized experience for everyone, from prospective student to alumni, by integrating data from various sources into Salesforce.”
Business Need
- Personalize recruitment and admissions process for students
- Provide the foundation for a data-driven, automated infrastructure
- Enhance student campus experiences with insights from actionable data
Challenges
- Integrate data from many different internal and cross-campus sources to help shape marketing and outreach programs
- Deliver data integrations faster and without depending on central IT
Solutions & Results
- Partner with alumni association to launch a data integration platform
- Informatica Intelligent Cloud Services brings trusted data into Salesforce
- Helps build lifelong relationships with students and alumni
- Deliver timely and accurate student data to program offices
- Supports more effective decision making for degree programs, curriculum, marketing, and outreach
- Reduces developer time needed for data integrations by 50 percent
Products & Services
Informatica Intelligent Cloud Services
A next-generation iPaaS, reimagined for new hybrid data management challenges with a microservices architecture..
