University of Michigan Ross School of Business

University of Michigan Ross School of Business is a top-ranked business school, dedicated to building a better world through business.

“With Informatica Intelligent Cloud Services, we are able to provide a smoother and more personalized experience for everyone, from prospective student to alumni, by integrating data from various sources into Salesforce.”

Brian Greminger

Director of Application Services, Ross School of Business, University of Michigan

Business Need

Personalize recruitment and admissions process for students
Provide the foundation for a data-driven, automated infrastructure

Enhance student campus experiences with insights from actionable data

Challenges

Integrate data from many different internal and cross-campus sources to help shape marketing and outreach programs

Deliver data integrations faster and without depending on central IT

Solutions & Results

Partner with alumni association to launch a data integration platform
Informatica Intelligent Cloud Services brings trusted data into Salesforce
Helps build lifelong relationships with students and alumni

Deliver timely and accurate student data to program offices
Supports more effective decision making for degree programs, curriculum, marketing, and outreach
Reduces developer time needed for data integrations by 50 percent

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