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University of Michigan Ross School of Business

University of Michigan Ross School of Business is a top-ranked business school, dedicated to building a better world through business.

“With Informatica Intelligent Cloud Services, we are able to provide a smoother and more personalized experience for everyone, from prospective student to alumni, by integrating data from various sources into Salesforce.”

Business Need
  • Personalize recruitment and admissions process for students
  • Provide the foundation for a data-driven, automated infrastructure
  • Enhance student campus experiences with insights from actionable data
Challenges
  • Integrate data from many different internal and cross-campus sources to help shape marketing and outreach programs
  • Deliver data integrations faster and without depending on central IT
Solutions & Results
  • Partner with alumni association to launch a data integration platform
  • Informatica Intelligent Cloud Services brings trusted data into Salesforce
  • Helps build lifelong relationships with students and alumni
  • Deliver timely and accurate student data to program offices
  • Supports more effective decision making for degree programs, curriculum, marketing, and outreach
  • Reduces developer time needed for data integrations by 50 percent
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Informatica Intelligent Cloud Services

A next-generation iPaaS, reimagined for new hybrid data management challenges with a microservices architecture..
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