Responsys is a leading global provider of on-demand marketing solutions that empower businesses to market more effectively through email, web, print, mobile, and social media channels.
“There’s real money associated with the performance and reliability of the system, so it was important to go with a proven solution. Informatica gives us an edge in time-to-market, cost, and reliability—all the advantages of a proven platform.”
Business Need
- Better service customers and help them gain faster time-to-value.
- Control IT development costs.
- Enable customers to create complex time- and behavior-driven marketing campaigns across multiple channels.
Challenges
- Support launch of new on-demand marketing product.
- Manage complex data movements between numerous systems.
- Build scalable data-integration platform for expected business growth.
Solutions & Results
- Reduced software development time by 50%.
- Helped ensure successful launch of new SaaS offering.
- Will handle expected 20% increase in event-data volume.
- Accelerated customer on-boarding by up to 40%.
- Will cut need for development and support resources by 50%.
Products & Services
Informatica PowerCenter
Accesses, integrates, and delivers any and all data quickly and cost-effectively, without hand coding.
Informatica PowerExchange
Accesses mission-critical data and delivers it throughout the enterprise wherever it’s needed, on any schedule.
Informatica Professional Services
Successfully implement Informatica software in your environment with a wide range of professional services offerings.
