A world leader in wireless technologies, from mobile devices and components to the networks that connect them. The company has long been a pioneer in the field, developing breakthrough technologies that change the way people connect, compute, and communicate.
“It’s extraordinary to see the kind of penetration into new markets and the reception that we’ve gotten from our smaller customers since we deployed Informatica MDM – Product 360 on cloud.”
Goals
- Reach small businesses more effectively and enable them to self-serve online with more targeted product information
- Make it easier for sales and marketing teams to update product details on their website
- Give product managers insights into product performance, so they can optimize offerings for smaller customers
Solutions & Results
- Informatica MDM – Product 360 on cloud provides a central repository of product data to help deliver a more targeted website experience for small businesses
- Data quality rules and enrichment capabilities streamline the process of publishing descriptions and images online
- Provides valuable insights into what small businesses need, helping product managers improve messaging and packaging
- Rich visualization of product data allows product managers to monitor and learn from customer behavior
- Increases sales leads from small businesses by providing a relevant, self-serve website experience
- Reduces the amount of time marketers spend on data enrichment and accelerates time to market for product information
