Solve the paradox between personalization and privacy
Organizations face a paradox: Customers want highly personalized experiences, but they also expect more data privacy. With 84% of GenAI users concerned about their data going public, how can IT leaders address these conflicting demands?
If you face this challenge, you need to set clear automated consent boundaries across the entire customer experience (CX). Think of consent as a digital green light that travels with every piece of customer data, guides your AI agents and drives revenue. Without it, the stakes are dangerously high as regulators have issued over €7.1 billion in GDPR fines since 2018.
Provide personalized experiences without jeopardizing privacy or compliance by creating a consent-aware data foundation. This eBook explores how you can:
- Prevent AI agents operating without trusted context
- Build a consent-aware data foundation in three phases
- Unify customer data like TELUS, SulAmérica and Magenta
