Reference Articles


We’ve collected informative articles on a variety of data management topics, from iPaaS to master data management and data privacy, to help architects, developers, and business analysts gain knowledge, better understand enterprise data management challenges, and explore best practices.

Data Stewardship Best Practices

Learn about the key principles of data stewardship and nine best practices to set your data stewards up for success.

What Is Data Stewardship?

Get an inside perspective on data stewardship and why it’s a critical component of data governance success.

An Introduction to Cloud Data Integration

Cloud Data Integration supports agility, speed, and flexibility--we'll discuss four common ways to integrate your cloud data and how to get started.

Customer Insights Platform: Developing Insights and Beyond

Take a closer look at customer insight platforms and how they help companies use, analyze, govern, manage, and share data to improve customer experience.

What is Big Data Analytics?

Discover how big data analytics deliver benefits, their role in data engineering, and five must-haves for big data analytics success.

Lift and Shift: A Guide to Benefits, Challenges, and Cloud Migration Alternatives

Learn about this cloud migration path, its pros, cons, and top use cases, as well as other options for migrating data and applications to the cloud

Discover the Fundamentals of Data Governance

Get five steps to start your data governance journey, including top elements for success and inspiring customer stories.

Cloud Data Migration: What You Need to Know

Understand the benefits of migrating to the cloud and get a cloud data migration checklist to help you plan and start a successful migration project.

Understanding the Basics of Data Transformation

Get back to basics with a look at the core capabilities of data transformation, why it's important to modern enterprises, and how it supports digital transformation.

API Management and iPaaS: How They Benefit Your Day-to-Day Business

Learn how API management delivers business benefits and how Informatica Intelligent Cloud Services and API Management solutions enhance the value of your data and APIs.

5 Ways a Cloud Integration Hub Increases Business Resiliency

Discover how to ensure resilient, reliable cloud integrations with the hub-and-spoke architecture of Informatica Cloud Integration Hub.

An Introduction to Big Data Engineering

Curious about big data engineering? Learn about the core capabilities of data engineering and how it benefits your business.

Customer Engagement Platform vs. CRM: Major Differences Explained

Learn about differences between customer engagement platform (CEP) and customer relationship management (CRM) and how to evaluate CEP vs. CRM.

Quick Guide to Customer Data Platforms and MDM Solutions

What’s the connection between customer data platforms and master data management? Discover how CDPs and MDM help you make sense of your data.

The Basic Components of Data Quality

Discover why data quality is an essential element for analytics success and four steps you can take to improve the quality of your data.

Customer Experience Software: Examining the Market and Use Cases

Learn how customer experience software, powered by customer data and supplier information, helps you form accurate customer profiles

The Basics and Benefits of a Cloud Data Warehouse

Learn the difference between a cloud data warehouse and traditional data warehouse, plus best practices for migrating to a cloud data warehouse for improved agility and scalability

The iPaaS Advantage

Everything you need to know about integration platform as a service—from definition to use cases.

Cloud Data Management: Understanding the Value

Learn about today’s unique big data privacy challenges and why protecting big data must be built into your data integration and management strategy.

Customer Data Platform: Capabilities and Benefits

Learn why next-generation CDPs are a key driver of modern customer experience strategy including their 5 defining capabilities, how they evolved, and top CDP benefits.

Customer Data Management: What It Is and Best Practices

Are you getting the most from your customer data? Our customer data management best practices will help you build an end-to-end CDM solution.

The Importance of a Customer Intelligence Platform

Discover the basics of customer intelligence, key industry use cases, and why a modern customer intelligence platform is the anchor of great customer experience.

Big Data Use Cases for 2020 and Beyond

Learn how healthcare, government, the automotive industry, and others are successfully using big data for business benefits.

Big Data in Manufacturing: Driving Value in 2020 and Beyond

Explore how data analytics can transform the manufacturing industry, both now and in the future .

What is Product Experience Management?

Learn the differences between product experience management and product information management, and why they are both important to build relevant customer experiences.

What is Data Anonymization?

Learn about data anonymization benefits and its central role in helping companies protect sensitive data while maintaining its business value.

How Data Governance Can Help Your Decision Making

Build a strong data governance foundation to support data-driven decisions with stewardship, data quality, and AI-driven automation.

What is Data Mapping?

Understand how data mapping helps you connect data to identities to control data access, and data mapping’s central role in GDPR, CCPA, and other global privacy compliance mandates.

Data Governance Framework: Pillars for Success

Understand the four key elements of data governance readiness and how a strong data governance framework helps you define the structure for your data governance program.

Big Data Characteristics: How They Improve Business Operations

Wondering about the four characteristics of big data? Learn the four Vs of big data, what we consider to be the fifth V, and how Informatica solutions address no-limits big data.

Data Governance Challenges and Best Practices

Learn how to start and continue a successful enterprise data governance program, including the 4 core processes and data governance examples.

Big Data and Privacy: What You Need to Know

Learn about today’s unique big data privacy challenges and why protecting big data must be built into your data integration and management strategy.

Master Data Management: What It Is and Why It Matters

Everything you need to know about master data management (MDM): the effort to create a single master reference source for all critical business data

IoT Data Management: The Rise of Industrial IoT and Machine Learning

Learn about the difference between IoT and Industrial IoT, including IoT use cases and five must-have capabilities for IoT data management.

Big Data: What You Need to Know

Learn about big data characteristics and how you can use big data to make better decisions and improve productivity.