Only 27% of business and IT leaders rate their customer data as “excellent.” If you’re ready to bridge the gap between having customer data and using customer insights to drive business outcomes, it’s time to invest in artificial intelligent (AI)-ready data architecture that can help you deliver world-class customer experience (CX).

Use our workbook full of research and practical guidance to capitalize on the opportunity in customer data transformation. You’ll discover how to:

• Create a 360-degree view of customers to enhance CX
• Evaluate the capabilities of an AI-powered master data management (MDM) platform
• Rapidly implement and measure the success of your transformation strategy