Inside secrets: How business and IT leaders manage data for AI and CX
In a recent survey, 30% of IT respondents admitted they aren’t entirely sure what “AI readiness” means for data, while only 33% of business professionals see artificial intelligence (AI) as a critical part of their customer experience (CX) strategy.
Discover the journey from data silos to AI-powered customer engagement with insights from 300+ business and IT leaders. Learn how they view, manage and invest in customer data and AI.
Access our report to explore key research findings, including:
- First-party data accounts for 67% to 73% of total AI inputs
- 47% of C-suite leaders rate their customer data as excellent
- Nearly three-quarters of IT professionals collaborate with business leaders on data infrastructure and two-thirds feel aligned on CX goals
