The State of MDM Modernization: Unifying data for smarter insights

Master data management (MDM) modernization has moved beyond aspiration to active adoption. Of the 300 organizations surveyed in “The State of MDM Modernization” report, 80% plan to finish their cloud modernization journey in the next three years, with more than half expected to complete in two years.

For today’s data leaders, cloud-native MDM is essential to data strategy and digital transformation. Your peers are using MDM to strengthen trusted data foundations for analytics and AI.

Explore the report and discover how organizations are modernizing MDM across key priorities such as:

52% say delaying MDM modernization increases compliance risk
22% of analytics teams are now driving MDM
97% prefer refactoring over rebuilding MDM

The State of MDM Modernization Report 2025

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