Customer Data Management Delivers Value and Delightful Customer Experience

Achieving consistency and relevancy with every customer is key to business growth and customer retention. And, while data leaders understand the business improvement opportunities of customer data management, the actual business value (or ROI) of such efforts isn’t always obvious to business stakeholders.

In this helpful white paper, How Customer Data Management Delivers Value and Delightful Customer Experience, you'll discover:

  • 5 use cases demonstrating the value opportunities of mastering customer data
  • 3 projected cash flows for each scenario to quantify financial returns over 5 years
  • How a healthcare customer estimates ROI of $4.5M to $10.7M by deploying a customer data solution

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Informatica will use data provided here in accordance with our privacy policy.

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