CA Technologies provides IT management solutions that help customers manage and secure complex IT to support agile business services. Organizations leverage CA Technologies software and SaaS solutions to accelerate innovation, transform infrastructure and secure data.
Business Need
- Attract and retain more software customers.
- Accelerate decision making about sales, marketing and service.
Challenges
- Salesforce did not reflect a typical customer sales opportunity. Each member of the sales team had a separate view of the opportunity, potentially resulting in separate opportunities being tracked simultaneously—all tied to the same deal.
- This overlap impacted sales, marketing and service effectiveness and made it harder for executives to see a true picture of the business situation.
Solutions & Results
- Informatica unifies different Salesforce opportunities by account, and blends different products, services, education and support offerings.
- Delivered a single view of the sales pipeline by account, and all products and offerings for a specific deal, for every CA Technologies customer worldwide.
- Completed project on time and on budget supported by Informatica Professional Services.
- Completed the Salesforce migration in one third of the time, using four fewer people.
- Fostered closer collaboration between lines of business.
Products & Services
Informatica Email Verification Plus Hygiene
Proven email verification and hygiene solution increase deliverability, protects sender reputation and improves email marketing performance.
