RENT A CAR

RENT A CAR is a key player in car rental and utility rental operating in France, offering a wide choice of vehicles distributed across a network of nearly 500 car rental agencies and relay points.

“Informatica MDM gives us a 360-degree view of each customer’s journey and helps turn our knowledge of customers into a competitive advantage.”

 Damien Tampé

CTO, RENT A CAR
Business Need
  • Integrate with legacy ERP and e-commerce platforms
  • Customize Informatica MDM without using external integrators
  • Avoid duplicate data and “spaghetti architecture”
Challenges
  • Build digital trust with customers while offering new app-driven, self-service options for vehicle rentals
  • Prepare for upcoming industry disruptions such as connected cars and vehicle analytics
  • Support digital transformation and new business initiatives around mobility and dynamic rental pricing
Solutions & Results
  • Engage Informatica Professional Services to deploy Informatica Master Data Management
  • Lay the foundation to meet future business requirements with a single view of data
  • Use Informatica MDM to unlock the value of customer data with a 360-degree view of customer relationships

Products & Services

Multidomain MDM

The true end-to-end MDM solution tackles complex issues head-on with complete and accurate views of complex business-critical master data and relationships

Informatica Professional Services

Provides a full range of professional services based on Informatica’s proven implementation methodology

Success Stories