Zoro Tools

Zoro Tools Europe GmbH, based in Düsseldorf, is Germany’s leading online specialty retailer for tools and industrial equipment. It is a subsidiary of W.W. Grainger, one of the world’s largest industrial supply companies.

“Informatica MDM – Product 360 helps us increase our sales, now we can provide the products and information our customers need.”

— Dimitri Unruh, IT Director, Zoro Tools


Business Need

Enable web shop growth to more than 1 million product SKUs

Improve the way products appear online, accommodating up to 50 attributes per product

Enable a five-person product management team to be more efficient while improving data quality

Deploy new PIM system in 6 weeks to avoid revenue loss

Capture product safety information and warnings accurately for all the products to reduce legal risk exposure



Increase sales and return visits by offering more products online with more accurate and complete product data

Giving customers exceptional buying experiences to compete in today’s cutthroat environment for B2B e-commerce

Onboard new suppliers and their product catalogs faster and eliminate duplicate product entries


Solutions & Results

Reduced time to onboard new suppliers from months to hours

Gained a more accurate count of unique products by removing 44% of products that were duplicates entries

Improves product data quality, reduces risk, and cuts product data management time by 80%

A single user can now onboard multiple suppliers and thousands of products in a single day


Products & Services

Informatica MDM – Product 360

Informatica MDM - Product 360 enables business users to more efficiently acquire, author, and publish product information. The master data fueled app delivers rich product information that closes the sale no matter which channel your customers use.

Informatica Data Quality

Transforms the way your business works by instilling trust in data at all times.

Success Stories


Bouwmaat pioneers a multichannel strategy in B2B construction with Informatica PIM


Informatica MDM - Product 360 and Informatica Data Quality power Wasco’s Product Information Management implementation


PUMA Competes to Win with a 360 Degree Product View