Implement a Framework to Optimize Every Interaction
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To deliver the relevant, consistent experiences that create loyal, lasting customer relationships, you need a strategy for making the most of your customer data.
“Building a Data Strategy for Customer Experience” introduces Informatica’s data strategy framework for optimizing every customer interaction. You will learn about:
- Addressing customer data challenges like data silos and skill gaps
- Creating a more data-driven corporate culture
- Ensuring that you leverage the right data to deliver the right experience at the right time
- Kevin Fleet, VP of Advisory Services, Informatica