Customer 360 solutions for data-fueled experiences

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Great customer experience starts here

Customer loyalty stems from delivering differentiated experiences—one after another. Trusted, relevant, contextual data helps you stand out in a crowded market.

PRODUCT FEATURES

Customer 360 key features

Industry-leading cloud-first customer data management for deeper, more relevant, contextual customer engagement. 

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Cloud-native data mastering

Resolve identities and enrich business-critical customer data with the full functionality of multidomain MDM.

AI-powered CDP insights

Machine learning, accurate and contextual matching, pattern discovery, and real-time insights at scale.

Purpose-driven customer views

Form multiple unique rules-based customer views powered by graph technology.

Simplified user experience

Preconfigured role-based workflows, visualizations, and reports for self-service and data stewardship

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Modular API-driven cloud architecture

Shared microservices include reference data, cloud data integration, process orchestration, and data quality.

Rapid time to value

Implement in weeks with pre-built, configurable accelerators tailored for industry-specific needs.

PEER REVIEWS

See what our customers say about Customer 360

We’re honored to be named a Gartner Customers’ Choice 2020 for Master Data Management Solutions.

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Gartner Peer Insights

Gartner verifies every review published on its peer-driven platform, ensuring you get real opinions from real enterprise users.

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5.0

“This solution provides you with necessary data about your customers, allows you personalize customer messages and improves customer experience without any hassle.”

Data Analyst
Manufacturing Industry

REFERENCE ARCHITECTURE

Future-proof reference architectures for customer data management

Our Customer 360 reference architecture provides a framework to centrally onboard and safeguard customer data, expose relationships across entities, and enrich, verify, and validate customer information.

Customer 360 Use Cases

All-in-one, AI-powered customer
data management

Our intelligent customer data management solutions offer a single customer view, insights, context, and new perspectives.

  • Customer Data Platform
  • Master Data Management
  • Application Data Management
  • Cloud-Native MDM

Customer 360 Insights: Deliver inspired customer experience

A next-gen enterprise customer data platform to discover and use context for marketing transformation, segmentation, and deep customer analytics.

Webinar

Learn how to extend your master data management investment to create deeper customer insights.

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Customer 360: Create trusted customer profiles

Simplify how you fix and master customer data with automation, intelligence, and configurations that deliver governed, complete customer profiles faster.

TELUS carves out competitive advantage in the telecom market with personalized customer experience.

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Customer 360 for Salesforce: Maximize your investment

Regain trust in your Salesforce data with automated data cleansing, mastering, sync, and hierarchy management for high-touch services.

Informatica and Salesforce help 2-1-1 San Diego provide faster access to social services.

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Customer 360 SaaS: Stand out with AI-powered customer experience

Transform business data into intelligent customer experience with our all-in-one, cloud-native solution that redefines modern MDM

Customer 360 Summit

We’ve made it easier to create, manage, and use a trusted 360 view from the comfort of the cloud.

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Informatica an MDM MQ Leader for the 5th time

Download your copy of the report to see why Gartner has once again positioned Informatica as a Leader in the 2021 Magic Quadrant for MDM Solutions.
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Analyst Reports, eBooks, and More

Recommended Customer 360 resources

eBook

Customer 360 For Dummies

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Infographic

5 Ways Your Customer Strategy Gets a Boost with a Data-Centric Approach

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eBook

A Marketer’s Guide to Customer Experience

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eBook

A CDO’s Guide to Customer Intelligence

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Ebook

Redefining Modern Master Data Management in the Cloud

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White Paper

CDP Beyond Marketing

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RELATED PRODUCTS

Extend your customer data management strategy

Customer 360 works seamlessly with other Informatica Master Data Management solutions so you can sharpen your 360-degree view.

Product 360 (PIM)

Manage complex product content across distribution channels and at scale.
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Supplier 360

Streamline vendor & supplier information management with a single, trusted data source.
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Finance 360

Cloud-based finance data management for business user self-service
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Reference 360

Manage and unlock the true value of reference data sets by centrally defining, managing, and sharing.
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Multidomain MDM

Tackle complex issues head-on with complete and accurate views of business-critical master data.
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Life Sciences

Informatica Life Sciences Solutions provide clean, safe and connected data to underpin increasing collaboration, regulatory oversight and data publication requirements.
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Identity Resolution

Use highly accurate, multilanguage identity data to discover nonobvious connections.
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Data as a Service

Confidently connect with customers using verified & enriched contact data.
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We help organizations across industries thrive. See how.

SEE CUSTOMER SUCCESS STORIES

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Gartner Peer Insights reviews constitute the subjective opinions of individual end users based on their own experiences and do not represent the views of Gartner or its affiliates.

The GARTNER PEER INSIGHTS CUSTOMERS’ CHOICE badge is a trademark and service mark of Gartner, Inc. and/or its affiliates and is used herein with permission. All rights reserved. Gartner Peer Insights Customers’ Choice constitute the subjective opinions of individual end-user reviews, ratings, and data applied against a documented methodology; they neither represent the views of, nor constitute an endorsement by, Gartner or its affiliates.