Business colleagues using MDM - Customer 360 to manage customer data

MDM – Customer 360

Use trusted data to deliver exceptional customer experience with customer master data management.


Key Features

MDM – Customer 360 incorporates artificial intelligent and machine learning to simplify how you fix and master customer data.

Governed and complete customer profiles

Configurable for business users and data stewards, with the full multidomain capabilities and functionality of Informatica Multidomain MDM.

Automated customer data management

Onboard, add, edit, and manage data in bulk across the customer lifecycle with full traceability, security, and lineage.

Intelligent file discovery with AI/ML

Automate the administrative functions of file structure discovery, data model mapping, and match rule configuration through self-learning technologies.

Relationship exploration and visualization

Navigate, compare, and traverse a variety of relationship views, which include hierarchy, network, and graph structures for discovery of non-obvious connections.

Configurable stewardship experience

Search and drill down from summary to details of tasks, priorities, and workflows with pre-configured dashboards, filtering capabilities, and workflow KPIs.

Built-in consents management

Associate consent data and policies with a specific individual or channel, managed in a central location and shared across your applications.

Customer contact data verification with Informatica Data as a Service

Verify and validate contact data, enrich it, and keep it current with Informatica Data as a Service to engage customers confidently.

Integrate with MDM – Product 360

Add the most current and complete information about products owned to the customer profile for a multidomain single view.

Customer Success Stories

SulAmerica Seguros - Customer Success Story | Informatica
SulAmerica Seguros

SulAmerica reduces IT costs and improves customer insights for enhanced cross-sell and up-sell opportunities.

Fannie Mae - Customer Success Story | Informatica
Fannie Mae

Informatica helped Fannie Mae ensure clean and correct data is collected and integrated from 100+ data sources

Nissan Europe - Customer Success Story | Informatica
Nissan Europe

Nissan Europe improves customer marketing with 360 degree view of customer engagement.

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