CX Perspectives: The Future of Banking and CX
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In today’s competitive market, staying relevant demands a customer-first mindset. And data and technology are critical to building and delivering the superior real-time customer experience that drives growth and builds market share.
"Creating & Expanding the Customer-First Mindset With Data & Technology" is a conversation between CX expert Blake Morgan and Ana Delgado, Executive VP and Chief Customer Experience Officer at UnionBank of the Philippines, the first bank in that country to introduce debit cards and internet banking. You will learn how this longtime market leader continues to innovate for agility and customer-centricity by:
- Defining CX for banking
- Outlining a digital transformation framework
- Identifying key metrics and KPIs
- Creating and delivering services that meet real-time demand
- Blake Morgan, CX Expert
- Ana Delgado, Executive VP and Chief Customer Experience Officer, UnionBank of the Philippines