Best Practices for Collaborating on Data-Driven Marketing Strategy

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Marketing has more data than ever about proucts, markets, and consumers, so it needs more help than ever from IT to turn that data into great customer experiences that boost the bottom line.

“How to Forge a Strong CMO-CIO Bond” is a candid conversation with Informatica marketing leaders about creating more successful data-driven marketing strategies by starting in the C-suite. You’ll learn about the top business drivers for both departments and explore best practices for:

  • Managing growth and ensuring customer satisfaction
  • Driving efficiency with real-time decisions
  • Improving customer experience
  • Delivering overall business results

Featured Speakers:

  • Kevin Bennett, VP Marketing Operations, Informatica
  • Jennifer McGinn, Senior Director Product Marketing, Informatica

 

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Please complete the form below to watch this webinar

All fields are required.

Informatica will use data provided here in accordance with our privacy policy.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.