How Data Strategy Drives Digital Transformation for a Global Accounting Firm
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KPMG, a Big Four accounting firm, is using data strategy to help fuel business growth, enabling the use of data to empower digital transformation.
In “Optimizing for a Digital Future at KPMG,” Jodi Morton, Chief Data Officer at KPMG, explores how the organization uses its data strategy to support digital transformation by enabling scalable, controlled, and efficient use of data throughout the enterprise. You’ll learn how the company:
- Achieves data accuracy and standardization
- Uses governance as an enabler for broader and more consistent use of data
- Automates data management activities
- Jodi Morton, Chief Data Officer, KPMG