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Redesigning PIM: Moving to an Event - and Cloud - based Architecture 

To meet changing consumer expectations along with explosive growth of items for sale, Elkjøp, a leading Nordic consumer electronics retailer, transformed their management product content.

Using SAP rule-based automation and MS Azure event-based micro services in their PIM strategy, they moved to an event- and Cloud-based architecture, where they redesigned the process for onboarding article information. 

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The retailer has reduced time-to-market by streamlining PIM workflows, which not only provides business users with an automated end-to-end article onboarding process, but delivers high-quality, engaging and well-informed product experience that drives conversions across all touchpoints