Using Data to Drive Improved Customer Experiences

Meeting Consumer Expectations in the Post-Pandemic World

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When COVID-19 forced much of the world’s business online, your customers’ expectations for digital interactions exploded. They’re no longer willing to settle for anything less than personalized, engaging, real-time experiences that are consistent across channels.

“Using Data to Drive Improved Customer Experiences” explores new research about what financial institutions must do to adapt to post-pandemic customer expectations. You will learn about:

Deploying personalization, real-time solutions, and customer journey management
Generating great data and insights to drive exceptional customer experience
Overcoming the challenges of accessing data to drive CX objectives
Meeting the need for data governance and data management

Speakers:

Jim Marous, Co-Publisher, The Financial Brand
Peter Ku, VP and Chief Industry Strategist, Informatica

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Using Data to Drive Improved Customer Experiences

Meeting Consumer Expectations in the Post-Pandemic World