Are you looking for ways to improve the effectiveness of your digital marketing efforts? Having the insight to provide the most relevant engagement across each touchpoint along a customer journey is key. Naveen Punjabi, Strategic Technology Partnerships of Data and Analytics, from Google, and Erin Franz, Technology Alliances Manager, at Looker will share how you can drive actionable marketing campaigns and establish a data-driven, self-service marketing culture by integrating data from across your enterprise to power your marketing campaigns.
During this webinar, learn how to:
- Access marketing and customer data from anywhere using Informatica Intelligent Cloud Services
- Load marketing and customer data into BigQuery to power marketing analytics
- Visualize and garner insights into all your marketing and customer data with Looker