Key Considerations for CX-Related Digital Investments
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Financial services firms today stand or fall on their ability to differentiate themselves with exceptional customer service – and delivering superior CX demands technology that ensures the right data is always in the right place at the right time.
“Driving Great Customer Experience Across Financial Services with Great Data” brings together moderator Jim Marous, owner and CEO of the Digital Banking Report, with Informatica’s VP and Chief Financial Services Strategist and City National Bank’s SVP of Digital Channels & Innovation, to explore banking’s CX challenges and opportunities. You will learn:
- The latest trends and challenges facing CX related investments in today’s banking industry
- City National Bank’s Digital and Customer Experience Journey
- How to address common data challenge and pitfalls for new CX related investments
- Solutions and best practices through an expert Panel Discussion with Peter Ku and Greg Smith moderated by Jim Marous
Jim Marous, Owner/CEO, Digital Banking Report, Co-Publisher, The Financial Brand, Host, Banking Transformed Podcast
Greg Smith, SVP, Digital Channels & Innovation, City National Bank
Peter Ku, VP and Chief Financial Services Strategist, Informatica