Best Practices for Collaborating on Data-Driven Marketing Strategy
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Marketing has more data than ever about products, markets, and consumers, so it needs more help than ever from IT to turn that data into great customer experiences that boost the bottom line.
“How to Forge a Strong CMO-CIO Bond” is a candid conversation with Informatica marketing leaders about creating more successful data-driven marketing strategies by starting in the C-suite. You’ll learn about the top business drivers for both departments and explore best practices for:
- Managing growth and ensuring customer satisfaction
- Driving efficiency with real-time decisions
- Improving customer experience
- Delivering overall business results
- Kevin Bennett, VP Marketing Operations, Informatica
- Jennifer McGinn, Senior Director Product Marketing, Informatica