Seeing Your Business from Every Relevant Angle
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True business agility and resilience requires you to put your data into context – combining information across domains to answer specific questions and support specific processes.
“Getting a Contextual 360-Degree View of the Business” explores benefits and best practices for building a 360-degree view that shifts to meet your current needs in marketing, e-commerce, finance, supply chain management, and more. You will learn how to:
- Match, cleanse, and consolidate data into domain-specific 360-degree views
- Infer relationships between different domains of master data
- Link relevant information, like transactions and interactions, into a business knowledge graph
- Provision activity-specific contextual views that combine information across domains
Dan Everett, VP of Product and Solution Marketing, Informatica