How Leading Marketers Lay the Foundation for Data-Driven Marketing Success
As the data landscape becomes increasingly complex, it takes a savvy marketer to unify data across sources, then cleanse and integrate that data into an engaging, relevant customer journey.
To successfully achieve marketing objectives like personalization and audience segmentation, you need to be confident in the quality of your customer data.
In the “Data-Driven Marketing Trends Report,” a research report from Ascend2, Dun & Bradstreet, and Informatica, marketing leaders disclose their priorities and preferred practices for yielding the highest quality data to support effective campaigns.
In the report, you’ll learn:
- The primary objectives and most pressing challenges of marketing leaders
- What top marketers do to optimize their data quality
- How they use and validate varied data sources to reach their targets
Stay ahead of the curve and learn data quality standards from leading marketers—download the report today.